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Buyer advertising and marketing platform Ometria raises $21M Collection B spherical led by Octopus Ventures – TechCrunch

Again in 2017 Ometria, an “AI-powered” buyer advertising and marketing platform raised $6m in Collection A funding so as to add to the $11m it had already raised. Its platform is all about permitting retailers to ship individually personalised advertising and marketing messages throughout a number of model touchpoints.

Immediately it’s introduced that it’s raised $21m in a Collection B funding led by London-based Octopus Ventures, with present buyers Sonae IM, Summit Motion, Samos and Adjuvo, in addition to ten early angel buyers, making additional investments. Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM each be a part of Ometria’s board.

The funding will likely be used to speed up Ometria’s product improvement, increasing the platform’s specialist retail advertising and marketing capabilities and additional innovating its AI-based expertise.

Off the again of the funding spherical, Ometria may also be opening its first US-based operation in New York.

Ometria’s schtick is that it addresses the truth that shoppers will not tolerate the torrent of communication ship in the direction of them that’s principally irrelevant to them, particularly because the retail setting turns into ever extra aggressive.

Its primary rivals are unfold throughout firms like e mail service suppliers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral advertising and marketing instruments (CloudIQ, SaleCycle, Yieldify) and buyer perception firms (More2, AgileOne). Its argument is that none of those firms have been developed particularly for retail, or to create and use a unified predictive profile of every buyer.

Ometria’s CEO and Founder Ivan Mazour says: “We’re all overloaded with information and communication, it’s relentless and must be addressed. Retail marketing has contributed heavily to this, with most marketing experiences being ones we simply don’t enjoy. Ometria solves this ever-increasing problem for hundreds of retailers, and hundreds of millions of customers.”

It now has a shopper base of 200 retailers, together with Lodge Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com. Its senior management group now consists of Pete Crosby (previously of Triptease) as Chief Income Officer, Rob Lord (previously of CheetahMail) as VP of Skilled Providers and Jennifer Yorke (previously of Bazaarvoice) as VP of Buyer Success.

Marieke Christmann, Investor, Octopus Ventures, says, “We’re very excited to have led Ometria’s Collection B – an important instance of how we spend money on really pioneering entrepreneurs which are creating modern options via tech. Ometria will use this funding to revolutionize the retail advertising and marketing business with its AI capabilities. We need to see entrepreneurs put their prospects on the coronary heart of the enterprise and that’s exactly what the group is doing.


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